THE Complete iOS 14 Tracking Solution

EVEN better than your tracking before iOS 14.
GUARANTEED.

THE Complete iOS 14 Tracking Solution

EVEN better than your tracking before iOS 14.
GUARANTEED.

THE THREE LEGGED STOOL OF TRACKING

Leg 1

Clean & Sufficient Data

It is very important to have enough data, cleansed data, and also full access to necessary data. All of this drives optimization.

Leg 2

REAL Tracking Start to Finish in the Funnel
(No Missing Data)

Also, the funnel usually isn't finished when they book a call.

Leg 3

Correct Attributions for Ad Optimizations

It is paramount that the right data is being attributed to the right campaign, this includes back end sales data as well.

OUTCOME

You have amazing tracking that allows the Facebook algorithm to find your clients at fractional costs.

THE THREE LEGGED STOOL OF TRACKING

Leg 1

Clean & Sufficient Data

It is very important to have enough data, cleansed data, and also full access to necessary data. All of this drives optimization.

Leg 2

REAL Tracking Start to Finish in the Funnel
(No Missing Data)

Also, the funnel usually isn't finished when they book a call.

Leg 3

Correct Attributions for Ad Optimizations

It is paramount that the right data is being attributed to the right campaign, this includes back end sales data as well.

OUTCOME

You have amazing tracking that allows the Facebook algorithm to find your clients at fractional costs.

Dr. UTM's BREAKDOWN

Fully Customized Buildout:
Every client is different: different CRM's, different softwares, different funnels. Because of this, everything must be fully customized.

Fully Customized Integration:
Custom coded applications will need to be created to be able to pass your first party data to your servers and also back to your Facebook Pixel.

Ongoing Monthly Optimization:
The more time that goes on, the more optimizations we are able to make. Effectively making your tracking better and better as we are able to continuously find more opportunities in the data.

**First Party Data Sent from YOUR Funnel:**
This has to do with the data specifically. Data is all sent back to Facebook directly from your funnel.

The gap is bridged with a series of custom applications and triggers. All of this data lives on your site. We merely pass the data.

Data Transfer:
There are hundreds of thousands to millions of transfers happening a month that need formatted, exchanged and sent for Facebook to receive as much data as possible -- at every opportunity.

100% Facebook Compliant Solution:
Compliance is not optional when it comes to working with Facebook. Making sure to stay far away from gray areas is a must.

Hidden Associations that Supercharge the Facebook Algorithm:
It's hard to know the full extent of power given to the algorithm with the data that's being provided. This has blown away clients' wildest dreams of what's possible resulting in fractional CPA's.

ROADMAP

4 Phases for Each Funnel

ROADMAP

4 Phases for Each Funnel

1 - Discovery

1. We study what type of data we are able to collect.

2. Are there caution areas in your funnel where things could break? Passing from one domain to another, etc.

3. How can we temporarily store and pass this data back to Facebook accurately.

After thoroughly confirming the logistics of the buildout and the necessary resources needed to complete the build, we will deliver our rubric and potential necessary tweaks for maximum effectiveness.

Goal: Gain scope of how complicated the buildout will be.

Outcome: You will be provided a quote based on where your funnel scores on the "Buildout Rubric"

2 - Buildout & Integration

Where the heavy lifting gets done. Integrate every step of your funnel with tracking including your back end.

This cannot be done without custom applications. Every detail will be covered start to finish.

Goal: This will get you fully off the ground.

Outcome: Have you up and running with a state of the art tracking system. CPA is expected to drop at least 25% at this point assuming no technical errors (or media buying errors ;))

3 - Optimization Period

After going live your data will be watched with precision to ensure everything is being fed through correctly and that the algorithm is being properly optimized.

Goal: Spot potential errors and enhance custom applications.

Outcome: Your data becomes exceptionally dialed and flawless.

4 - Continued Servicing & Monitoring

This has two parts. Primarily, we will need to ensure your data is being passed perfectly around the clock, millions times per month.

It will be important to stay on top of your account as changes are rolled out by software companies, your company, and Facebook tweaks.

Goal: Keep you on the cutting edge, while delivering flawless data month over month.

Outcome: Save 30 - 70% of your media dollars to be able to either scale or save. Your ads will likely perform better than before iOS 14.

1 - Discovery

1. We study what type of data we are able to collect.

2. Are there caution areas in your funnel where things could break? Passing from one domain to another, etc.

3. How can we temporarily store and pass this data back to Facebook accurately.

Goal: Gain scope of how complicated the buildout will be.

Outcome: You will be provided a quote based on where your funnel scores on the "Buildout Rubric"

2 - Buildout & Integration

Where the heavy lifting gets done. Integrate every step of your funnel with tracking including your back end.

This cannot be done without custom applications. Every detail will be covered start to finish.

Goal: This will get you fully off the ground.

Outcome: Have you up and running with a state of the art tracking system. CPA is expected to drop at least 25% at this point assuming no technical errors (or media buying errors ;))

3 - Optimization Period

After going live your data will be watched with precision to ensure everything is being fed through correctly and that the algorithm is being properly optimized.

Goal: Spot potential errors and enhance custom applications.

Outcome: Your data becomes exceptionally dialed and flawless.

4 - Continued Servicing & Monitoring

This has two parts. Primarily, we will need to ensure your data is being passed perfectly around the clock, millions times per month.

It will be important to stay on top of your account as changes are rolled out by software companies, your company, and Facebook tweaks.

Goal: Keep you on the cutting edge, while delivering flawless data month over month.

Outcome: Save 30 - 70% of your media dollars to be able to either scale or save. Your ads will likely perform better than before iOS 14.

The iOS 14 Solution Overview

Discovery & Analysis

2 Weeks

$7,500

Initial Buildout & Integration

6 - 8 Weeks

$82k - $178k
(dependent upon complexity)

Initial Optimization Period

First 2 Weeks
(After Buildout)

Included

Bonus Period

First 2 Weeks
(After Buildout)

Included

Ongoing Data Management & Forwarding

continuous

7.8% of AdSpend

Continued Monthly Optimizations & Tweaks

continuous

1% of Adspend

The iOS 14 Solution Overview

Service

Time Frame

Investment

Discovery & Analysis

2 Weeks

$7,500

Initial Buildout & Integration

6 - 8 Weeks

$82k - $178k
(dependent upon complexity)

Initial Optimization Period

First 2 Weeks
(After Buildout)

Included

Bonus Period

First 2 Weeks
(After Buildout)

Included

Ongoing Data Management & Forwarding

continuous

7.8% of AdSpend

Continued Monthly Optimizations & Tweaks

continuous

1% of Adspend

Initial Investment of $7,500

Custom buildout is $82,500 - $178,750

(determined by Discovery Rubric)

8.8% of Ad Spend
begins 2 weeks after launch.

Expected Results

30 - 70% Improvement in CPA

The real question is...
How much has iOS 14 affected your business?

OUR GUARANTEE

More than a 15% Improvement in CPA
or 75% money back.

(first 30 days after launch)

Expected Results

30 - 70% Improvement in CPA

The real question is...
How much has iOS 14 affected your business?

OUR GUARANTEE

More than a 15% Improvement in CPA or 75% money back.
(first 30 days after launch)

Next Steps

Wire $7,500

Wiring instructions will be provided to main contact.

Complete Onboarding Document

We will send you an onboarding document so you can answer things only you know about your business.

Grant Access

1. Funnel Access

2. CRM / CMS Access

3. Facebook Business Manager Full Access

- Access to All Ad Accounts
- Share Pixel

Wire $7,500

Wiring instructions will be provided to main contact.

Complete Onboarding Document

We will send you an onboarding document so you can answer things only you know about your business.

Grant Access

1. Funnel Access

2. CRM / CMS Access

3. Facebook Business Manager Full Access

- Access to All Ad Accounts
- Share Pixel

EVEN better than your tracking before iOS 14.GUARANTEED.

EVEN better than your tracking before iOS 14.GUARANTEED.

Leg 1

Leg 2

Leg 3

OUTCOME

Leg 1

Leg 2

Leg 3

OUTCOME

Fully Customized Buildout: Every client is different: different CRM's, different softwares, different funnels. Because of this, everything must be fully customized.

Fully Customized Integration: Custom coded applications will need to be created to be able to pass your first party data to your servers and also back to your Facebook Pixel.

Ongoing Monthly Optimization: The more time that goes on, the more optimizations we are able to make. Effectively making your tracking better and better as we are able to continuously find more opportunities in the data.

First Party Data Sent from YOUR Funnel:This has to do with the data specifically. Data is all sent back to Facebook directly from your funnel. The gap is bridged with a series of custom applications and triggers. All of this data lives on your site. We merely pass the data.

Data Transfer:There are hundreds of thousands to millions of transfers happening a month that need formatted, exchanged and sent for Facebook to receive as much data as possible -- at every opportunity.

100% Facebook Compliant Solution:Compliance is not optional when it comes to working with Facebook. Making sure to stay far away from gray areas is a must.

Hidden Associations that Supercharge the Facebook Algorithm:It's hard to know the full extent of power given to the algorithm with the data that's being provided. This has blown away clients' wildest dreams of what's possible resulting in fractional CPA's.

1 - Discovery

2 - Buildout & Integration

3 - Optimization Period

4 - Continued Servicing & Monitoring

1 - Discovery

2 - Buildout & Integration

3 - Optimization Period

4 - Continued Servicing & Monitoring

RESOURCES

Dr. Daniel Pompa

Personal Health Coach

Team of Pompa Program Experts & Support

Advanced Nutrition & Supplement Expert

Mindset and Success Coach

Private Client Concierge

Virtual Wellness Portal

Pompa Program Mastermind

Nutritional Assessment Questionnaires

Root Cause Analysis

Autoimmune & Gut Healing Diet with Recipes & Cooking Instructions

Dr. Pompa's Foods & Drinks List

Advanced Strategies

Dr. Pompa's Proprietary Supplementation + Dr. Pompa's Toolbox

Discovery & Analysis

2 Weeks

$7,500

Initial Buildout & Integration

6 - 8 Weeks

$82k - $178k(dependent upon complexity)

Initial Optimization Period

First 2 Weeks(After Buildout)

Included

Bonus Period

First 2 Weeks (After Buildout)

Included

Ongoing Data Management & Forwarding

continuous

7.8% of AdSpend

Continued Monthly Optimizations & Tweaks

continuous

1% of Adspend

Service

Time Frame

Investment

Discovery & Analysis

2 Weeks

$7,500

Initial Buildout & Integration

6 - 8 Weeks

$82k - $178k(dependent upon complexity)

Initial Optimization Period

First 2 Weeks(After Buildout)

Included

Bonus Period

First 2 Weeks (After Buildout)

Included

Ongoing Data Management & Forwarding

continuous

7.8% of AdSpend

Continued Monthly Optimizations & Tweaks

continuous

1% of Adspend

Initial Investment of $7,500 Custom buildout is $82,500 - $178,750 (determined by Discovery Rubric) 8.8% of Ad Spend begins 2 weeks after launch.

EVEN better than your tracking before iOS 14.
GUARANTEED.

EVEN better than your tracking before iOS 14.
GUARANTEED.

Fully Customized Buildout:
Every client is different: different CRM's, different softwares, different funnels. Because of this, everything must be fully customized.

Fully Customized Integration:
Custom coded applications will need to be created to be able to pass your first party data to your servers and also back to your Facebook Pixel.

Ongoing Monthly Optimization:
The more time that goes on, the more optimizations we are able to make. Effectively making your tracking better and better as we are able to continuously find more opportunities in the data.

**First Party Data Sent from YOUR Funnel:**
This has to do with the data specifically. Data is all sent back to Facebook directly from your funnel.

The gap is bridged with a series of custom applications and triggers. All of this data lives on your site. We merely pass the data.

Data Transfer:
There are hundreds of thousands to millions of transfers happening a month that need formatted, exchanged and sent for Facebook to receive as much data as possible -- at every opportunity.

100% Facebook Compliant Solution:
Compliance is not optional when it comes to working with Facebook. Making sure to stay far away from gray areas is a must.

Hidden Associations that Supercharge the Facebook Algorithm:
It's hard to know the full extent of power given to the algorithm with the data that's being provided. This has blown away clients' wildest dreams of what's possible resulting in fractional CPA's.

$82k - $178k
(dependent upon complexity)

First 2 Weeks
(After Buildout)

First 2 Weeks
(After Buildout)

$82k - $178k
(dependent upon complexity)

First 2 Weeks
(After Buildout)

First 2 Weeks
(After Buildout)

Initial Investment of $7,500

Custom buildout is $82,500 - $178,750

(determined by Discovery Rubric)

8.8% of Ad Spend
begins 2 weeks after launch.

Initial Investment of $7,500

Custom buildout is $82,500 - $178,750

(determined by Discovery Rubric)

8.8% of Ad Spend
begins 2 weeks after launch.

30 - 70% Improvement in CPA

The real question is...
How much has iOS 14 affected your business?

More than a 15% Improvement in CPA
or 75% money back.

(first 30 days after launch)

30 - 70% Improvement in CPA

The real question is...
How much has iOS 14 affected your business?

More than a 15% Improvement in CPA or 75% money back.
(first 30 days after launch)